Google has announced the Search Generative Experience (SGE) during its annual developer conference, I/O 2023. The company will integrate its AI model into native apps for both Android and iOS platforms, and it will also be accessible via Google’s web browser. This differs from the AI chatbot called Bard that Google has integrated into its search engine.
The Google Search Generative Experience is different from Google’s Bard AI chatbot. Microsoft has also integrated the Bing AI chatbot into its Bing search engine. Similarly, Bard’s functionality has been integrated into Google Search.
It can explain complex topics by providing summaries, sources, and follow-up questions related to your topic. The company aims to boost its Google search engine against competition from Microsoft and Bing. A collection of AI-driven enhancements aimed at revolutionizing Google Search that allow for generating Google LLMs on Google’s search results page.
Google Search: A Generative Experience
This is currently in beta. Anyone can get access to Google SGE through the Search Lab. It will generate responses to your query, just like a general search. You have to do the same, generating a response you can follow up on in the search. SGE is pretty fast.
However, Google has revealed PaLM 2 LLM, available in public beta. In this article, we will share a guide on using Google SGE on mobile devices. It shows AI-generated content alongside traditional search results.
It shows searches related to science, history, economics, and other fields. You can hover over certain words in the summary to see a definition or view related images of them. Google’s Search Generative Experience is dubbed SGE while browsing.
The company will further introduce coding functionality, allowing users to understand and debug generated codes. Google will continue to advance and experiment with SGE. However, we need to see how the new search will affect how people interact with search results.
Generative AI will help rewrite text messages and bring mobile devices more customization and personalization options.
How to Use Google SGE on Mobile
There are some prerequisites that you need to consider. Here are the following instructions.
- Supported Regions: U.S., India, and Japan
- Supported languages: English, Hindi, and Japanese
- Update your Google Apps to the latest version from Google Play or the Apple App Store. On a computer, update Google Chrome to the latest version.
- Be 18 or over.
- You should have a personal Google account. You cannot use SGE with a Google Workspace account.
- Ensure that you have not enabled incognito mode. Turn off incognito mode.
How to enable Google SGE
This feature is not enabled by default. You need to enable SGE.
- Open the Google App.
- Then tap on the lab icon that appears in the upper-left corner.
- Alternatively, you can head to labs.google.com/ Google Search Labs-Opt-in and join the waitlist for Google Search.
- There, it will show the SGE Card. Enable the experiment mode by toggling.
- After that, check the checkbox for Terms of Service and select “I agree.”
- Click on “Try an example.”
Get Started with Google Search
Once you enable SGE on your account, you can use the Google Search Generation Experience. To write a prompt, use a keyword or tap on the microphone to speak.
Here are the steps to follow:
- Launch the Google App on your device.
- In the search bar, type in the prompt or input that you would like to search for.
- The answer will be generated for you. However, for small searches, it might not generate a result. In this case, you still have the option on top of SGE, so tap it to generate.
- There will be a few options on the SGE results page:
- SGE: Generates an AI-powered overview.
- Listed: In India, there is a listen feature by default, and you also have the option to listen in Hindi.
- You can also follow up on the search query by tapping the “Ask for a follow-up” button at the bottom of the overview.
- Next, enter the follow-up question.
Note: AI-generated content may be unsafe, inaccurate, biased, or not helpful. There are also traditional search options alongside SGE in the Google app.
With the generated content, if you feel that the SGE results are not helpful, you can submit Feedback by tapping the thumbs up or down. Alternatively, you can submit Feedback at the bottom of the SGE Card by tapping Feedback.
There will be more enhanced generative AI functionality announced with Android 14, such as AI-generated wallpaper and AI-composed. Google’s other apps and services have integrated AI models, such as Gmail, Docs, Slides, Presentations, and Workspace.
Generative AI technology is another revolutionary way of using Google Search. Other search engines have already integrated generative AI, such as You.com and Bing Search. Regardless of Google’s SGE experiment, in which the future of search is AI, how could this change websites?